How to Effectively Run a Two-Person Blog
Running a two-person blog can seem complicated. But, if you find the perfect person to pair up with, it can be a wonderful and exciting journey! There are lots of key components that need to be addressed when you’re running a blog with someone else. This article will outline the key steps and strategies to making a two-person blog run smoothly!
Pairing up With the Perfect Person
Starting a blog is a significant endeavor. Finding the perfect person to start a blog with is an entirely different endeavor. A successful duo blog is possible as long as you make sure the person you work with is just as committed as you are.
The three most important aspects to consider when choosing a blog partner are:
- Similar interests
- Excellent communication
- Someone you get along with
We have been best friends for almost 15 years and are as close as sisters. We have lived in different states for over 12 years, but thanks to great communication and regular vacations together, we never skip a beat. Our blog journey has been an exciting learning experience and has brought us even closer. Now we’re here to share how we make our blog work, and why starting a duo blog is not as tricky as you might think!
Communication is Key!
Good communication is crucial to run a successful blog efficiently. To make sure you know who is responsible for what and when, you need to discuss planning, organization and blog tasks. We communicate via phone call or text multiple times a day, so we are always on the same page.
Important things that need to be discussed to keep our blog on track include:
- Article topics
- When you will do a solo posts vs. joint posts
- Posting schedule
- Social media metrics and performance
- Advising one another before a post is made
- Who is responsible for maintaining specific social media platforms
- New group boards you join on Pinterest or other social media sites
- Potential guest posters/contributors
- Feedback on each other’s posts before publishing
- New ideas or things you want to change
- Any blog-related expenses
You need to be able to communicate honestly with one another. Without trust and openness, it will be hard to be successful. If you don’t like an article topic, you need to let your partner know and be able to take constructive criticism. You are a team and you will either win or lose together.
Sharing Accounts and Profiles
Building and designing your blog is just the beginning. To promote your blog, you’ll also need to use numerous apps, websites and social media platforms. When you are part of a two-person blog team, that means you will have joint accounts. Be prepared to create shared usernames and passwords across all the essential platforms. Our shared accounts and profiles include:
- WordPress
- Tailwind
- Siteground
- Gmail
- Canva
- Studiopress
- MailChimp
It’s smart to use the same password and joint email across all shared accounts related to your blog. From day one, we split all costs associated with our blog 50/50. We send and request money for monthly subscriptions (like Tailwind) through Venmo, so we keep a documented transaction history. Being in a blog partnership is similar to a marriage. You share EVERYTHING!
Mutual Approval on Everything
Before anything is posted, it’s important to get approval from your blog partner. This strategy has worked wonderfully for us, and we highly recommend it. We split up who manages specific social media platforms, but both still weigh in on what’s posted. For example, Jessica handles Instagram and Pinterest, and Raynita handles Facebook and Twitter. Before we post on any social media, we let each other know what we are posting. It’s only fair that your partner likes the picture, article, etc. that will be posted. Your blog represents both of you, so it’s important to always include each other.
Having your own identity in a two-person blog is also important. We recommend a mixture of solo posts and joint posts to keep the balance. If there are only articles by one author, your blog won’t be seen as a collective. It’s vital that your partner has their own identity, and that together you make up what you blog is supposed to be. Proofreading each other’s articles and weighing in on their writing and pictures used allows you to have an opinion about your work before it is shared with the world. Use one another to make your blog the absolute best that it can be
Be Better Together
We live in different states so getting together is not that easy. If you are thinking of starting a blog with someone, you will have to make time for one another. Meeting up in person to work on our blog, take pictures and going on vacations (when we can) all help make our blog successful. Getting together in person to work on your blog, taking pictures together, and going on vacations are all required. We get together several times a year, and now with our blog, our vacations have become blog adventure opportunities. The person you are sharing a blog with should also be someone you enjoy sharing life with. You want someone who makes you better and vice-versa.
Making the decision to start a blog with someone else is an exciting step. Click here to read a similar story about starting a two-person blog that might bring you some more inspiration! We hope that you have found this information useful. Starting a joint blog was one of the easiest and best decisions of our lives. We could each have started a blog alone, but the we wouldn’t have someone to share all our achievements with. A two-person blog might be tough, but it is beyond rewarding, and that outranks everything else!
Connect With Us!
We invite you to connect with us on any and all social platforms. Ask us questions, inquire about guest posting or just come along for the journey! The more the merrier!
www.twitter.com/bestietalksblog
bestietalks@gmail.com
ng the way. We decided to take our sharing to the next level with the hopes of connecting to others who share similar passions and also with those that see and view things differently.
maybe even some talks about the bond I have with my cats (it’s a special bond). Fitness and health is also a guarantee. Adventurous travel experiences, skin care, money and budgeting, food stories, and recipes. I promise there will also be times that we will bitch about things (or people) that are just plain annoying, detesting or rude. You know the things people bitch about to themselves but don’t ever say to anyone else? Yeah, those are things we are not going to be timid to discuss. Long story short, life. You can expect to find honest, real, entertaining posts about life that will sometimes be sprinkled with raw exposed emotion.
king industry and Raynita has a full-time career in the education field. Between climbing the corporate ladder, catching up on shows with my husband, perfecting my standing split in yoga class & deciding if becoming a homeowner is something that I’m ready for, this blog seemed like something that I needed to start. I called my bestie up and told her that I had the mouse hovering over the “purchase now” button for our domain and when she replied, without hesitation, “Let’s do it Bestie, I’m ready!” I knew this was something that we were meant to do. What’s the worst that could happen? We won’t be everyone’s cup of tea, and that’s ok. What’s the best that could happen? We create a blog that allows us to learn new things about ourselves and others. But more importantly, we create something that we are proud of. For me, that’s worth all the “what if’s” and looming questions that incessantly cloud my brain.
Our goal is to reach and engage with other people, which is why we always welcome comments and thoughts from anyone who wants to share. If you have made it this far, thanks for reading! We hope this is the start of a long-lasting relationship! We got lots of shit to say and things we need to get off our chest. BestieTalks is here, and we are ready to talk our little hearts out!