How to Effectively Run a Two-Person Blog

Running a two-person blog can seem complicated. But, if you find the perfect person to pair up with, it can be a wonderful and exciting journey! There are lots of key components that need to be addressed when you’re running a blog with someone else. This article will outline the key steps and strategies to making a two-person blog run smoothly!

Pairing up With the Perfect Person

Starting a blog is a significant endeavor. Finding the perfect person to start a blog with is an entirely different endeavor. A successful duo blog is possible as long as you make sure the person you work with is just as committed as you are.

The three most important aspects to consider when choosing a blog partner are:

Similar interests
Excellent communication
Someone you get along with

We have been best friends for almost 15 years and are as close as sisters. We have lived in different states for over 12 years, but thanks to great communication and regular vacations together, we never skip a beat. Our blog journey has been an exciting learning experience and has brought us even closer. Now we’re here to share how we make our blog work, and why starting a duo blog is not as tricky as you might think!

Communication is Key!

Good communication is crucial to run a successful blog efficiently. To make sure you know who is responsible for what and when, you need to discuss planning, organization and blog tasks. We communicate via phone call or text multiple times a day, so we are always on the same page.

Important things that need to be discussed to keep our blog on track include:

Article topics
When you will do a solo posts vs. joint posts
Posting schedule
Social media metrics and performance
Advising one another before a post is made
Who is responsible for maintaining specific social media platforms
New group boards you join on Pinterest or other social media sites
Potential guest posters/contributors
Feedback on each other’s posts before publishing
New ideas or things you want to change
Any blog-related expenses

You need to be able to communicate honestly with one another. Without trust and openness, it will be hard to be successful. If you don’t like an article topic, you need to let your partner know and be able to take constructive criticism. You are a team and you will either win or lose together.

Sharing Accounts and Profiles

Building and designing your blog is just the beginning. To promote your blog, you’ll also need to use numerous apps, websites and social media platforms. When you are part of a two-person blog team, that means you will have joint accounts. Be prepared to create shared usernames and passwords across all the essential platforms. Our shared accounts and profiles include:

It’s smart to use the same password and joint email across all shared accounts related to your blog. From day one, we split all costs associated with our blog 50/50. We send and request money for monthly subscriptions (like Tailwind) through Venmo, so we keep a documented transaction history. Being in a blog partnership is similar to a marriage. You share EVERYTHING!

Mutual Approval on Everything

Before anything is posted, it’s important to get approval from your blog partner. This strategy has worked wonderfully for us, and we highly recommend it. We split up who manages specific social media platforms, but both still weigh in on what’s posted. For example, Jessica handles Instagram and Pinterest, and Raynita handles Facebook and Twitter. Before we post on any social media, we let each other know what we are posting. It’s only fair that your partner likes the picture, article, etc. that will be posted. Your blog represents both of you, so it’s important to always include each other.

Having your own identity in a two-person blog is also important. We recommend a mixture of solo posts and joint posts to keep the balance. If there are only articles by one author, your blog won’t be seen as a collective. It’s vital that your partner has their own identity, and that together you make up what you blog is supposed to be. Proofreading each other’s articles and weighing in on their writing and pictures used allows you to have an opinion about your work before it is shared with the world. Use one another to make your blog the absolute best that it can be

Be Better Together

We meet and drag our husbands along (who love each other dearly) for all of our shenanigans.

We live in different states so getting together is not that easy. If you are thinking of starting a blog with someone, you will have to make time for one another. Meeting up in person to work on our blog, take pictures and going on vacations (when we can) all help make our blog successful. Getting together in person to work on your blog, taking pictures together, and going on vacations are all required. We get together several times a year, and now with our blog, our vacations have become blog adventure opportunities. The person you are sharing a blog with should also be someone you enjoy sharing life with. You want someone who makes you better and vice-versa.

Making the decision to start a blog with someone else is an exciting step. Click here to read a similar story about starting a two-person blog that might bring you some more inspiration! We hope that you have found this information useful. Starting a joint blog was one of the easiest and best decisions of our lives. We could each have started a blog alone, but the we wouldn’t have someone to share all our achievements with. A two-person blog might be tough, but it is beyond rewarding, and that outranks everything else!

Connect With Us!

We invite you to connect with us on any and all social platforms. Ask us questions, inquire about guest posting or just come along for the journey! The more the merrier!

www.facebook.com/bestietalks

www.instagram.com/bestietalks

www.twitter.com/bestietalksblog

www.pinterest.com/bestietalks

www.bestietalks.com

bestietalks@gmail.com

Wanna Share This Talk?

Besties Near or Far

We have been best friends for 15 years and have lived apart for 14 years of our friendship. It is safe to say that we have this best friend thing nailed down! Since we don’t have much time together, we max out the time when we do see each other. We are going to share our favorite things to do with your Bestie!

Cooking- We both love to cook so much, but it is even more enjoyable when you do it with your best friend. When we’re together, we share recipes and also come up with new ones. We would rather spend a night making our favorite dishes together than hit up a club, any day! We love food and love hanging out so whenever we have the chance to mix those two, we are in heaven
Working Out– We love working out together! Take your Bestie to your gym or your yoga studio! Go on a hike together! When we meet in different cities, we find local activities to do there as well. Any physical activity is a favorite and must when we are together!
Taking Vacations– Being long distance Besties means we have to make time for one another. Traveling and taking vacations together is part of what makes our friendship last through time and distance. From mini quick weekend trips to week-long vacations we always have a blast and make the most of our time together. The memories we make are our favorite keepsakes!
Sending Thoughtful Gifts- We love sending each other little random gifts. Our friendship doesn’t require a lot of money, but we love sending surprise gifts to one another. They can be cheap little gag gifts to useful gifts like clothing, jewelry or decorations for the home. There’s nothing like coming home to an unexpected package from your Bestie! Amazon makes this really easy now too.
Shopping- We hardly ever get to shop together so when we have the opportunity we take full advantage! Instead of sending each other pictures of outfits while we are in dressing rooms in different states we love the chance to get to go try on clothes together. It might not seem like a big deal but being able to hit up the mall with your bestie is a treat! Plus, who else do you trust to tell you if your ass looks good in those jeans or not?!
Music Festivals- We love going to music festivals together! Over the years we have met in different cities and attended various music festivals together. Food, music, socializing, and exploring together is one activity that is close to our hearts. Whenever we make the time to get together for special events, we always end up having memories that will last forever!
Taking Pictures– There was a time when we were horrible at taking pictures when we were together. We would be so excited to be together that we wouldn’t be focused on our phones and taking a bunch of pictures. We have a made a point over the years to get better at that, and it’s safe to say we have definitely improved in capturing moments together. We love getting together and doing our favorite yoga poses together and capturing as many cool pictures together as possible. Who doesn’t love a good selfie session with their Bestie?!
This is one of our FAV pictures together! It ended up on Vogue.com!!
Netflix & Chill- Whether it is a sappy love story, knee-slapping comedy, or a series of serial murders, we love to catch up on shows and series when we get the time to together. We’ll make some of our favorite snacks to share, grab a tasty alcoholic beverage and hit the couch for some uninterrupted show time. Luckily, we enjoy the same types of shows. Jess is always up on the newest hits on Netflix, where I am a reality TV junkie. However, we love to watch some ridiculous Live PD even if we are together or not.
Getting Ready Together- We love when we get the opportunity to dress up and do our makeup together! Picking out clothes and giving each other our opinions on outfits. Sharing a mirror while doing our makeup and hair. We love matching our outfits by color or style. Just call us JeNita because we are all about being on the same wavelength and rocking matching fits! Getting ready together is total girl time that we cherish because we only get it a few times year. Getting ready with your Bestie is the best!
Being Silly Together- Making funny videos together or dancing around while doing karaoke is another thing we love doing together. There’s nothing like being with your Bestie who is just as weird as you. When we are apart, we send the ugliest Snapchats to each other- like really ugly! When we are together, we love dancing around, singing and just being US. There are not many people who you can be your real authentic self. We love making silly videos together and then looking back on them.